Behind the Scenes: The Making of an Beauty Advent Calendar

The advent calendar has become much more than a simple seasonal object: today it is a brand ritual that, especially in the beauty sector, builds anticipation and sparks global conversation. What once started as a playful tradition has evolved into one of the most eagerly awaited limited editions of the year—capturing the attention of consumers and collectors alike, and amplifying itself organically across social media. In short, it is ‘the unboxing of all unboxings,’ an emotional consumption moment that transcends the product to become an experience.

In this context, Biotherm has elevated the concept with a cityscape design made up of houses, combining visual storytelling with brand sophistication. But this year, the brand has gone even further: beyond the houses at the heart of the calendar, Biotherm has introduced complementary pieces such as boats, trees, and other small elements that enrich the narrative. Together, they transform the calendar into a true construction set. This approach, reminiscent of puzzles or even the Lego universe, invites consumers to interact, assemble, and discover—creating a higher level of emotional and playful engagement.

Such a design not only pushes creative imagination to its limits but also demands the very best from the entire value chain: from conceptual artistry to packaging engineering, through to production processes and copacking coordination. 

The result is a tangible piece of brand communication—one that excites, surprises, and generates impact at the point of sale and across the digital ecosystem.

A limited edition that proves true packaging innovation is not just about aesthetics, but about turning technical complexity into visible magic for the consumer.